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The Customer Journey Game is a facilitated interactive business board game, designed to shift the thinking of employees from focusing merely on the point of purchase, to expand their view to all the touch points where a customer engages with the business.

To win the hearts and minds of customers, it's critical that every employee understands the entire customer journey and considers where they can better influence the experience. The Customer Journey Game simulates an end-to-end customer journey, focusing on the 6 key stages of a customer journey; Awareness, Consideration, Purchase, Loyalty, Return. The Customer Journey Game last 3 hours and can be played with 5 - 200 players in teams of 6 - 8 per teams. The game can be played at:- Conferences Sales Meetings; Business meetings; Training sessions; Association conventions; Strategy sessions

Contact Person: Lynn Baker Cell: 082 457 5752
Telephone: +27 (0)82 457 5752 Fax:
E-mail: lynn@cxacademy.co.za URL: www.cxacademy.co.za/customer-journey-game
Address: Sandton, Johannesburg Postal:
Gauteng, Free State, KwaZulu-Natal, Limpopo, Mpumalanga, Northwest Province, Western Cape
Primary Functions:
Interactive Business Board Game to drive employee engagement in the customer journey.

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